How to kill your Enterprise Social Network in 5 simple steps!



So you are rolling-out an Enterprise Social Collaboration in your organisation. It should be easy, right? After all, people have embraced Facebook and LinkedIn without much resistance.

Yet most companies struggle with their enterprise social initiative and give up. Having researched and experienced both failures and successes, here are my top 5 tips to make a total mess of it:

  1. Have IT own the roll-out. After all, it involves technology.

  2. Have it be about the tool and the tool alone. Business goals are irrelevant!

  3. Focus on the number of users to define success. If you measure at all that is…

  4. Spend all your budget on perfecting the tool

  5. Close the project shortly after the launch. The launch is all a project is about, no?

Want to find out how to avoid failure and create a successful user adoption approach, join us at our free ‘Social Business – Digital disruption @ the workplace‘ event on the 1st of March in Berchem, Antwerp.


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